As Ashka's practice evolved, her brand needed to speak more clearly to the level of clientele she was ready to attract. While her work was deeply personal and story-driven, the visual identity no longer reflected the high-end, thoughtful experience she creates for her clients.
We developed a brand rooted in warmth and approachability, balancing casual elegance with a sense of considered luxury. Eclectic yet composed, the new identity creates space for each client’s story to unfold. Iinviting, elevated, and designed to feel as lived-in as the homes Karia brings to life.