Crafting intentional brands for modern visionaries.
Founded by designer Madi Wright, Embolden is a branding house that partners with visionary, female-led lifestyle brands to create identities as considered as they are compelling. With a background spanning branding, packaging, and digital design, our work blends strategy, storytelling, and timeless craft to build brands with enduring presence.
Rooted in strategy
designed with intention
crafted to endure
Where vision finds its form.
We build brands that last. Brands rooted in meaning, shaped with intention, and brought to life through artful direction. We work closely with our clients to uncover what distinguishes their vision, then translate it into an identity that resonates and endures. Every detail matters, every decision has purpose, and every brand is crafted to grow beyond the moment it launches.
Meet Madi
founder and creative director
Madi Wright is a brand and web designer who helps visionary founders turn ideas into identities that are both elevated and enduring. With a background spanning branding, packaging, and digital design, she brings a refined, intuitive approach to every project — shaping brands that feel as considered as they are compelling.
Since 2021, Madi has built Embolden as a place where clarity meets craft. She believes in design with depth, storytelling with purpose, and creative direction that leaves space for both strategy and emotion. As a founder and mother, she understands the balance of building with intention and creates a process that feels grounded, supportive, and thoughtfully led.
Brand Development
brand strategy
Brand Consulting
Messaging
Positioning & Strategy
brand identity
Creative Direction
Logo Suite
Color Palette
Typography System
Brand Guidelines
Digital Design
Packaging & Print Design
web design & development
Custom Showit Design
Semi-Custom Shopify Design
Website Development
Mobile Optimization
Search Engine Optimization (SEO)
Domain Set-Up Support
Launch Support
Video Tutorial Library
Brand Management
photoshoots
Creative Direction
Photography
Videography
Props & Art Direction
Social media
Social Media Strategy
Monthly Content Creation
Graphic Design
Community Management
Insight Analysis
Copywriting
This is more than design.
01. DISCOVERY
We uncover the heart of your brand — your vision, audience, story, and direction — creating clarity before anything is designed.
02. DEFINE
Strategy shapes identity. We build the foundation of your brand through positioning, messaging, and a cohesive visual world.
03. DESIGN
Your brand takes form. Identity, website, and visual direction come together in an elevated, cohesive experience.
04. EVOLVE
We guide your brand forward through ongoing creative partnership, campaign direction, and consistent design support.
"It has already transformed the way I show up in my business and the way clients experience my brand."
Working with Embolden Design Studio was one of the best decisions I’ve made for my brand. From the very beginning, she took the time to understand the heart of my work and translated it into visuals and a brand identity that finally feels like me. The process felt collaborative, thoughtful, and anchored in intention. It has already transformed the way I show up in my business and the way clients experience my brand. I cannot recommend Madi enough!
- Brooke Taelor, Photographer
"The process was seamless, supportive, and such a relief."
After multiple rounds of website designs from a few different vendors and feeling utterly disappointed, I came across Embolden Design. Madi, on her very first try, took everything I had envisioned and turned it into exactly what I wanted. Launching a business is emotional, and I was in a really difficult place when I reached out. She not only created a website that finally felt right, but she also did it with ease, grace, and in a very short amount of time. The process was seamless, supportive, and such a relief. I could not be more grateful for the final result.
- Sterling Dio, Studio Mayfair
"Her ability to take what I am trying to communicate and bring it to life so beautifully is remarkable."
I have had the pleasure of working with Embolden Design and Madi on multiple occasions, and she has made the entire process from start to finish truly seamless. Her ability to take what I am trying to communicate, even when I am not the most creative person, and bring it to life so beautifully is remarkable. She always understands exactly what I want, even when I struggle to describe it, and she pieces together my vision in a way that exceeds all expectations. Working with Madi has been effortless, inspiring, and consistently exceptional.
- Demi McCormack
