Bringing quiet luxury and intention to a growing creative practice, Mackenzie Wright steps into a brand that reflects both her craft and her evolution.

As a sustainable artist creating one-of-a-kind pieces, Mackenzie’s previous brand no longer aligned with the caliber of her work or the direction of her business. What once felt serviceable had become undefined and DIY, no longer speaking to the level of clientele she was ready to serve.

Our work centered on creating a more considered identity rooted in restraint and warmth. Inspired by earthen textures and a sense of effortless elevation, the new brand feels calm, intentional, and refined, allowing Mackenzie’s work to lead while quietly supporting her move into a higher-end market and more confident pricing.

brand strategy
brand identity
web design