Rover Republic

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Brand Strategy
Brand Design
Web Design
Photoshoot Direction

behind the brand

Rover Republic exists to bring timeless, one-of-a-kind, upgraded Defenders to customers, drivers, and adventure enthusiasts across the country. Over here, we believe in creating more than a physical product on 4 wheels — but in a lifestyle, especially in a lifestyle centered around adventure and the spirit of exploration.

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A brand that speaks to that unique medley of timelessness, adventure, and one-of-a-kind craftsmanship that marks the start to their journey. An identity that is high-end, adventurous, distinctive, and memorable. 

brand vision

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